A salesman for a major beverage company returns from his assignment in the Middle East and reports his assignment was a total failure. “Tell me what happened,” his boss says.<\/p>\n
“When I accepted the assignment,” replies the salesman, “I was confident I could turn a profit for the company there, since it was a brand new market and no one had ever tried our drink. But once I arrived, I realized that I had a problem: I didn’t speak their language.”<\/p>\n
“So what did you do?” the boss probes.<\/p>\n
“I decided to convey our message by using three posters. In the first, I showed a man crawling through the desert heat, exhausted and panting with thirst. The second poster shows the man having a drink of our cola. The final poster showed the man happy and totally refreshed. I had them plastered at every corner and in every market I could find.”<\/p>\n
“That should have worked,” the boss chimes in. “Why didn’t it?”<\/p>\n
“Well,” the salesman confesses, “not only did I not speak the language, but I also didn’t realize that most people in that country read from right to left.”<\/p>\n
The driving instructor was giving lessons to an extremely nervous student who panicked whenever another car approached on a particular two-lane road. One day, however, they got to the same stretch of road; and the student remained completely calm.<\/p>\n
\u201cThis time you\u2019re doing fine!\u201d exclaimed the instructor. \u201cYes,\u201d the novice driver agreed.<\/p>\n
\u201cNow when I see another car coming, I shut my eyes.\u201d<\/p>\n
Worried about my increasing weight, I consulted my doctor about a healthy diet. “What is the least you have ever weighed?” asked the doctor.<\/p>\n
Of course, I replied, “Seven pounds, fifteen ounces.”<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
A salesman for a major beverage company returns from his assignment in the Middle East and reports his assignment was a total failure. “Tell me what happened,” his boss says. “When I accepted the assignment,” replies the salesman, “I was confident I could turn a profit for the company there, since it was a brand … <\/p>\n